A young woman and a man sit next to each other in a church. The woman smiles and turns to the man, blowing a kiss. The man catches her lipstick on his cheek. Text:" New Ultra Brite", with the ultra brite toothbrush box flashing. Next scene starts with a close-up, then zoom out of the same woman's teeth. The same man and woman are walking out of the church, and the woman blows him a kiss. The man catches her lipstick on his cheek. Text:" New Ultra Brite", with the ultra brite toothbrush box flashing. In the next commercial, a young woman is walking through a crowd of people all staring at her. The woman walks up the mirror at the end of the room and sprays on what seems like perfume (called "Response"). In the next shot the woman is back inside the crowd of people, now without the hostile atmosphere. She makes her way through the crowd to greet a young man. Close-up of a hand refilling the perfume bottle. In the third commercial, two female friends talk in a bedroom. One of the friends introduces the other friend a shampoo product called Cream and Body. The two women sit in a fancy restaurant, smiling at each other. The fourth commercial starts with a woman rushing to carry another woman's grocery baggage. The screen goes black a few seconds after, but then the image returns, showing the two women at the grocery store walking and talking. Back at home, one of the women introduces her friend to a laundry product called Action Chlorine.