Mussolini, Haile Selassie, Italy, Ethiopia, American Automakers. Promotional clips for American automakers 1936 models with voice-over narration describing changes to and expectations of the industry for the upcoming year. Universal Newsreel footage of Benito Mussolini ( "Il Duce" ) on a balcony in Rome, Italy addressing a large crowd below as the news voice-over narration proclaims he is calling for "a war of conquest against Ethiopia". Scene of newspapers rolling off the presses with a title card that reads "Addis Ababa" (the capital city of Ethiopia). Shots of Haile Selassie as the voice-over says, "the conquering Lion of Judah quickly answers the challenge…". Various shots of Ethiopian soldiers marching and looking agitated in groups. Scene of newspapers rolling off the presses as title card reads "Eritrea". Shots of marching soldiers, tanks rolling, and military forces on horseback riding across open fields.