Video URL


90022_24180_Kodak_EK_Instant_Camera_Commercial
Subjects

1970s
Color

Clip is a commercial for Kodak's Instant Cameras, specifically, the EK4 and EK6 cameras. The idea behind the commercial, it seems, is to show off the vibrant color photos that can be produced from these cameras and to highlight how quickly photos can be produced. 

Begins with an aerial over hills and an ocean; a fiery sunset shines on both locations. We also see shots of a red flower, a child's painting, sliced watermelon, ivy on a stone wall, balloons of various colors, and a girl wearing clown makeup. 

A young woman takes a picture of the commercial's camera using one of the advertised EK Instant Cameras. 

Black, high school marching band members wearing mostly red uniforms pose for a photo. After having their photo taken, they wax ecstatic over the images slowly developing in the photo, which of course is a Polaroid photo. 

A mother takes a photo of children who are on a stage and dressed-up for a play. The mother shares the Polaroid she took of the children with the children; the kids smile and look excited as they wait for their images to develop on the Polaroid. 

The commercial ends with the Kodak EK4 and EK6 on display. A title reads "From less than $54" and Kodak's logo appears.