90022_12970_AppleMaster_Commercial_Jennifer_Jason_Leigh
Footage is an Apple Computer commercial featuring American actress Jennifer Jason Leigh, talking about her love for the Mac computer. This commercial, from circa 1998, is part of the so-called "AppleMaster" series of commercials that showed artists talking about their love for their personal Apple computers.
Clip begins with an exterior shot of the Henry Miller Theater, now known as the Stephen Sondheim Theater. A marquee reads “Cabaret,” and another reads “Kit Kat Klub.” Leigh appears in a poster that's captioned “Sally Bowles,” a character in Cabaret. This intro suggests that Leigh took time out of her busy Broadway schedule to promote Apple's latest computer.
Leigh, who is wearing makeup and a hot pink ribbon in her hair, says the Mac is incredibly intuitive and creative, and that anything you can imagine, and can’t imagine, you can do on a Mac.
Leigh says she thought that computers would be a whole new language and that she would never understand one in a million years - but now, she can't get away from her computer.
Leigh loves Photoshop the most since it’s like having a toolbox of paints and photos.
She also says the Mac is magic given that you can use it with scanners and digital cameras, allowing one to do visual work on a personal, convenient, and “beautiful machine.”
Leigh says the machine is incredibly elegant and incredibly fast and makes one feel very smart since users can learn to use a Mac quickly and easily.
“It’s like a box of magic, really,” says Leigh, at the very end of the commercial.