Two men play tennis as a crowd watches the ball go back and forth. The crowd groans as one of the players fails to return the ball. Close ups of a bottle of beer being taken out of a cooler and opened. A collage of video images of the tennis game begin to move around the screen, showing the ball being served, returned, and the crowd watching the game from the stands. The crowd cheers and then the game stops and everyone enjoys bottles and cups of Heidelberg Beer. Close ups of bottles and cups are followed by the company tagline.