Commercial for Jello gelatin. Family says grace and sits down for dinner. Woman serves clam chowder with a ladle into a bowl. Hand picks up clams. Old man eats a clam. Woman puts lobster patter onto the table. The family uses a shell cracker to crack the lobster claws. Man uses fork to dip the lobster meat in melted butter. Family eats the meal. The man hugs the woman. The old woman brings a large bowl of jello to the table and the family eats it. Close ups of spoons taking jello. Jello box displayed with tag line.