The bright lights of a car shine on a hillside at sunrise. The car speeds past on a country road. It drives off road over sand dunes and down on to the beach. It bounds through the sand, the driver jostling in his seat and sand spraying in all directions. It drives through the water and up a rocky bank. It finally comes to a halt. The driver wipes his forehead with his sleeve, then reaches into an icebox in the back and pulls out a Lemon and Paeroa. Close up of the can being opened and the man drinking from it. The words ‘Lemon and Paeroa. Kills the Meanest Thirst’ read across the screen.