The commercial is narrated in Spanish. A man sifts for gold on a river bank, with his white horse tied to a tree next to him, during what looks like the mid 1800s during the California gold rush. A metal Levi Strauss button is amongst the gravel that he is sifting. He takes the button to a cabin where two men are putting together a pair of jeans. In between shots of the men working on the jeans are shots of a women in modern times (when the commercial was made) wearing bell bottom jeans and jean shorts, walking around or dancing. The men in the cabin act excitedly when they finish the jeans, the commercial ends with a shot from behind of two women wearing Levi’s jeans.