Kellog’s Frosted RiceA medium shot opens to a breakfast table and two animated characters (Tony the Tiger and son) are eating breakfast. The son tells his dad about his new cereal (camera zooms in for box detail). Close up on cereal bowl, and cereal being poured in. Zoom out Tony is busy reading the paper, close up shot of his sons face yelling out ‘Frosted Rice!’, startling his father who then realizes his son has his own cereal, saying ‘I’m proud of you son!’