A clown with a tiny hat and an umbrella is popping up from a shoe. On his chest, Kedso is written. He is jumping to the ground. At the logo of U.S. Keds, a kid’s smiling face shows. The clown is playing baseball. He runs fast and catches the ball. The ball changes into the logo and the kid’s face. He’s leaning against the basket. Two boys approach the clown. Close up of the back logo of Keds. The shoe of champions. Close up of the inside the white Keds shoe. Two boys raise up the shoes.