A medium shot of couple walking in the beach, wearing bathing suits. The camera pans to a woman sitting on the beach. The man’s voice over; ‘Embarrassed by stretch marks, and ashamed to wearing a bathing suit?’ Close up of the ‘Sooth Away’ bottle. Various shots of the woman applying the lotion on her body. Pan shot of the woman in bikinis running down the beach with her partner. The couple kiss each other. Still shot of the product.