Commercial for Pace CB radio; a woman in her sportscar has to pull over in the middle of nowhere; however, she has a Pace CB radio and uses her call name “Sweetheart” to radio for assistance; truckers, farm hands, and other male respondents stop what they’re doing and come to her rescue; in the end, the woman is completely inundated with help; voiceover sings a narrative about how the woman calls for help, and the end slogan is “When you’ve got a Pace, you’ve got the world by the ears.”