13160_13308_downy6
1970s
Commercial for Downy fabric softener; commercial plays in slow motion; dubbed song: “Come on in! The feeling’s fine! That great Downy feeling--Downy feeling! Come on in! It’s April Fresh! That great Downy feeling...”; montage of different families reveling in the softness and terrific smell of clothes laundered with Downy, including two girls hopping onto a bed; a mom dressing her young daughter, who purrs as her shirt is put on (voiceover: Downy: makes clothes smell April fresh as it softens them); a couple wearing a two-person sweater, where the man loves the smell; a mother wrapping her baby in a towel, smelling it and thinking, “April Fresh!”; voiceover: “Downy Fabric Softener: for that great Downy feeling! Rinses April Fresh and softness all through your clothes, and helps rinse out static cling!”; montage continues with a woman twirling her dress in front of the mirror, which flows freely; a young boy jumps onto his grandfather’s lap, who wraps him up in his cardigan; (voiceover: “people really notice what Downy does for their clothes!”); zoom shot of Downy bottle, then fade into a girl spinning with her doll in her arms, who stops and smells her doll’s clothes; end voiceover: “The April Fresh Smell of Downy: a noticeable improvement!”