Close up of rose with droplets of water on petals. Drops drip from center of flower as camera pulls back. Dissolve to cream covered cake on a pedestal. Top of cake. Dissolves to shot of cake splitting into 8 slices. Rose on a black background moves towards camera. Box of Pillsbury Moist White Cake mix appears on screen. The words ‘Pillsbury doesn’t skimp on the shortening’ appear. Camera moves towards cake on pedestal now missing slices. Close ups on interior and edge of cake. ‘Pillsbury doesn’t skimp on the shortening’ again appears, followed by shots boxes of White cake mix, chocolate fudge cake mix, golden yellow cake mix and double dutch devil’s food cake mix. A fork scoops up some cake.