Shot of a car wash sign, a man named George takes off his trousers and hat and walks through the car wash. The narrator explains that most wash and wear shirts use resins to make them wash and wear, which eventually wash away after a few washings. Van Heusen wash and wear is blended into the fiber so that nothing can wash it away. The narrator announces that that is why George wears Van Heusen wash and wear. George walks out of the Car Wash, puts on his pants and hat and walks onto a bus.