Commercial for Rit Liquid Dye. A cartoon splash of color appears on screen with the words “New Color”. A while pillow on an upholstered chair turns red. A woman’s gloves turn blue. A boy’s shirt that he is putting on turns green. A place mat on a set table is colored and a napkin appears on the plate. A woman’s flowing gown turns pink. Shot of another splash, then a bottle of Rit Liquid Dye. Dye is pouring into a running washing machine. A woman admires a bedspread. Shots of colored swatches lining up, then a line of bottles. Shot of bottle pouring dye. The dye bottle is displayed with its box.