A rugby scrum. One man turns around and leans on the scrum smiling. He gestures towards himself, and then the scrum below him. Close up of the mens’ bottoms. A very rough looking team walk towards the camera. The two teams run towards each other. Cut to shot of two trains crashing head on. Close up of smiling man from beginning of ad. Pull back to show him crushed beneath a pile of the opposing team. Referee covers his eyes. Man runs with ball, has his head pushed into his chest by rough team. Rough team member jumps towards camera. Referee looks upset. Man has been tied in a knot. He raises his fingers to his lips and whistles. Shot of a John Smith’s Lager tap and a pint of lager rushes in from the left. The much injured man from the match now happily enjoying a pint. Back on the pitch a man catches the rugby ball and is dived upon from every side by the opposing team. There is a human shaped hole in the ground. The ref with whistle in mouth. Man running on the spot with the ball, his head against a large member of the other team’s stomach. Man running up the pitch with three men literally flying after him. Frame shakes. Ref drops whistle from mouth. The badly battered team in much bandaging drink pints at the bar. One man drinks through a straw. John Smith Lager tap with the words ‘Get yourself a mate called Smith’ above it. A pint of beer zooms in from the left.