13160_13308_secret
1970s
Commercial for Secret antiperspirant for women; daughter walks into bedroom while mother is practicing her putting swing when she makes note of mother using the father’s antiperspirant; daughter introduces Secret aerosol to mother; “it’s made for women!” daughter exclaims; mother thinks it will not be strong enough, but daughter rebuts, “Secret is very effective, and it smells pretty!”; she sprays her hand for mother to sample--which she likes; voiceover: “Secret: Strong enough for a man... but made for a woman.”; next day, mother tells daughter: “you know: Iike Secret better than you dad’s!”; “now you’re swinging, Mom!” she replies.