13160_13314_rolaids1
Commercial for Rolaids antacid tablets; voiceover asks the question shown on the screen in bold print: “How do you spell relief?”; a barber says, “when I get acid and indigestion, I spell relief, ‘R-O-L-A-I-D-S!’; a trucker closes his cab door while in front of a diner and says as he pulls out a roll, “for heartburn, ‘R-O-L-A-I-D-S!’; shot of two beakers emulating acid; voiceover: “Rolaids spells relief! In this test with Rolaids active ingredient, laboratory acid changes color to prove Rolaids consumes 47 times its weight in excess stomach acid! How do you spell relief?”; female bowler at the lanes says, “for gas, I spell ‘R-O-L-A-I-D-S!’ (written on the score card)”; voiceover: “Rolaids spells relief--fast relief!”