Commercial for Rolaids antacid; after a bad call by the referee, a basketball coach clutches at his stomach and says out loud, “what a heartburn! How do you spell relief?”; a journalist gets up and directs him to the scoreboard, which spells R-O-L-A-I-D-S; shot of a roll of Rolaids rolling towards the camera and away from the competition, such as Tums; male voiceover: “Rolaids spells relief-unbeatable relief! Relief Tums can’t beat; relief no other leading antacid can beat!”; shot of a clown preparing his makeup: “comic relief: I put on a frown! But, for acid and indigestion, I spell relief R-O-L-A-I-D-S (writing the letters on the mirror with his white makeup stick)! Unbeatable!”; end shot of a Rolaids roll and voiceover: , Rolaids spells relief: unbeatable relief!”