Commercial for Pabst Blue Ribbon Beer; shot of bottle cap and Pabst Blue Ribbon logo; once the bottle opener pops the cap off, quick cut to a shot of an elephant and its cry; scene of two groups in 4x4s leading an elephant back to its sanctuary and away from poachers; afterwards, the group relax with Pabst; male voiceover: “Pabst Blue Ribbon: knows that to bring a 5000 pound African elephant back to the safety of its protected herd, is a challenge that’s just not for everyone. But, we do challenge you to discover a better tasting beer! Taste and compare Pabst, with any other premium beer. You’ll taste the difference Blue Ribbon quality makes! Pabst: since 1844. The quality has always--” (cutoff)