Milwaukee; crowd coming down an escalator in business attire, followed by bottles traveling down assembly line machinery. The following sequence is two men bowling and handing the winner a Pabst Blue Ribbon. Two men are playing ping pong and the loser owes the winner a Pabst. A can of Pabst is set on the ping pong table. A tap is pulled and Pabst flows into a glass with the logo. A man throws a dart, points to his opponent declaring that he owes him a Pabst. A bartender slides a full glass down the bar toward the camera. The screen reads “Pabst. Since 1844. The quality has always come through.”