13160_13328_kraft_mayonnaise1
Commercial for Kraft Real Mayonnaise; begins with an oversized egg that is cracked open to reveal a jar of Kraft Mayonnaise; as the lid of the mayonnaise is opened, another, smaller egg is revealed; it too is cracked open, and another jar of Kraft appears, and a matryoshka doll (or nested doll) motif ensues; male voiceover: “Kraft Real Mayonnaise starts from real, whole eggs, and you get whole eggs in every jar of Kraft Real Mayonnaise! Real, whole eggs! And, extra golden egg yolks to make creamy, smooth, rich, real Kraft!”; a dollop of Kraft is placed on a salad; voiceover: “you got to break some eggs to get Real Mayonnaise!”; shot of a regular egg with the Kraft Real Mayonnaise logo on it, is cracked open to reveal an actual egg; voiceover: “and at Kraft, we do!”