13160_13329_joseph_schlitz8
1970s
Commercial for Schlitz beer; begins with a couple in formal night wear walking into a late-night diner, announcing that they are after cold Schlitz and a bowl of chili; the woman looks around with disapproval, but they sit in a booth and order their wares; as one of the men samples their chili, he is reminded of a certain diner and the cook’s chili; male voiceover: “that special little place after the show! And, the great taste of Schlitz: some things you just know are right!”; the man sits up and says, “wait a minute!” and he turns around to see the chef who makes his favorite chili; they celebrate their reunion; “there’s only one word for beer, and you know it!” sings the end credits.