13160_13329_joseph_schlitz9
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Commercial for Schlitz beer; begins with men at a bar challenged to a beer taste test; the man charged with testing takes a sip of the first beer and stops at the first one because he doesn’t need to test anymore; the other men realize that all four glasses of beer were Schlitz!; male voiceover: “yeah, you never lose your taste for quality! That’s why there’s Schlitz: it’s always right, and you know it!”; the bartender says, as he’s pouring a glass of Schlitz, “you know there’s only one word for beer-”; “and you know it!” sings the end credits.