Commercial for Puffs tissue; a man has come home sick and finds a pot of stew and a box of Puffs tissue; he calls his mother to thank her for the care gifts, and then asks why did she buy him Puffs when he already has a box of the leading brand; the mother says that they’re softer, even though there is the same amount of tissue as his box; the man samples a Puffs, and instantly feels the difference; he tells his mother, “maybe that’s why they call them Puffs!”, which she pulls the receiver away from her face and looks at it semi-incredulously; male voiceover: “Puffs softens the blow.”