13160_13368_diet_rite_cola
1970s
Commercial for Diet Rite Cola. CU of sliced strawberries in syrup, camera pulls back to reveal a plate of strawberry shortcake. A song is playing with the lyrics “No, no, no” to the tune of “Give My Regards to Broadway.” Quick cut to a stack of pancakes. Male narrator says that eating too much is a bad thing when you are trying to lose weight. Quick cuts from pancakes to a hot dog with mustard being squirted on it; a woman looking into the camera shaking her head; French fries in a frying basket full of oil. Cut to a quick zoom-in of a Diet Rite Cola soda can. CU of label. Then quick cuts between fries in frying basket; a hamburger; CU of Diet Rite Cola can; CU of chocolate sauce; Diet Rite Cola can; hamburger; a glass full of soda with ice, and a woman’s hand placing a Diet Rite Cola can next to the glass; a slice of apple pie; Diet Rite Cola can; slice of apple pie with pieces of cheddar cheese on it; Diet Rite Cola can; three pieces of cake; a woman taking a sip of soda out of a glass and smiling; a pile of corn on the cob with melting butter; a woman smiling and looking up; a banana split; Diet Rite Cola can; whipped cream being squirted on ice cream; maraschino cherries falling onto the whipped cream. When the Diet Rite Cola is shown the song switches to say “Yes, yes, yes.” Narrator says that Diet Rite Cola is “one big delicious yes” as a woman holds up a can of Diet Rite Cola near her face and smiles. The text “Yes” appears over the image.