Advertisement for Blue Bonnet margarine. CU of a pat of margarine. CU of a pat of margarine on a knife. Camera pulls back to include Blue Bonnet margarine package in shot. Narrator says, "Blue Bonnet's got five kinds of flavor." Shot of pink pan over stove with words, "frying flavor." Shot of chicken frying in pan. Shot of cake, hands pulling back cake from an oven rack to reveal the words "baking flavor." Shot of margarine melting on a stack of pancakes with words "melting flavor." Shot of fork dipping food into a glass bowl of melted margarine with words "dipping flavor" above. CU of knife spreading margarine across a piece of white bread: "spreading flavor." Shots of frying chicken, cake, pancakes, dipping, and bread repeat while Blue Bonnet jingle plays. Shot of two packages of Blue Bonnet margarine, with sticks of margarine in front of them. Narrator concludes, "Blue Bonnet, regular or soft."