The commercial opens with a narrator saying, "Do you know what Bermuda, Jamaica and Barbados have in common?" "Everyone dances". While he says this two tourists hold hands and dance on the beach. For the remainder of the commercial footage of natives dancing and playing music is shown. The footage captures aspects of the islands' culture and ways of life, and markets it to white people. Footage of natives serving the tourists is shown as well. The commercial is for BOAC Commercial Airlines.