A man is seen in his office drinking from a mug at his desk. His wife holds up a bottle of vitamin pills. A box of Total cereal is seen being eaten at a kitchen table with with the family. A bowl of the cereal is displayed, then the box is placed next to the man writing on his desk with a pen. The second commercial shows a baseball, hockey, and football game in action. Olympic champion Bob Richards is seen at a kitchen table with a pitcher of milk, an empty bowl, and a box of Wheaties cereal. He pours the cereal and milk then eats with a spoon. The words “Breakfast of Champions” are seen at the end.