90020_35195_Tab_Commercial_01
Subjects
1970s, 1960s
Color
Footage is a commercial for sugar-free Tab, a diet cola, and appears to be from the late '60s, early '70s. The commercial is a part of Tab's "Be a Mindsticker" ad campaign.
Man in a suit imagines his significant other at a tennis court.
The idea behind the commercial is: Drinking Tab will keep you fit and, thus, make you stick in the minds of others.