Video URL


90020_35195_Tab_Commercial_03
Subjects

1970s, 1960s
Color

Clip is a commercial for sugar-free Tab, a diet cola, and appears to be from the late '60s, early '70s. The commercial is a part of Tab's "Be a Mindsticker" ad campaign.

Begins with a man in suit, standing in a telephone booth as it is raining. Apparently, he's thinking about his wife and child, whom he imagines at the beach on a sunny, though windy day.

The idea behind the commercial: The man is thinking about his wife in particular because of her great figure, which is partly a result of the Tab diet cola she's been drinking.