Commercial for Coast deodorant soap bar; a radio DJ’s alarm clock goes off at 3:30 in the morning, and he instantly mouths off his opening lines for his morning show, then falls back asleep; the snooze goes off and the same thing occurs; male voiceover: “if Bob Star doesn’t wake up, nobody gets up! He depends on Coast deodorant soap, the eye opener! (here, Bob is in the shower, sniffs the soap, and slowly awakes) No other soap refreshes like Coast, with its exhilarating scent! No soap has bubblier lather! Coast brings you back to life!”; cut to Bob Star in the DJ booth, screaming his byline; end shot with a Coast soap bar in its package and voiceover: “Bring yourself back to life with Coast: the eye-opener!”