Commercial for Nescafe instant coffee; a construction worker arrives at his worksite and begins his day with a cup of Nescafe instant coffee; once he’s had his coffee, he straps on his tool belt and sets to work; jingle: “Day’s just begun, work to be done-things to be won, get yourself up! For the Nescafe, here comes the day, with your part to play, get yourself up! It’s big as it seems, flavor big as the beans! Get yourself up! Get yourself up, up with Nescafe! Big as it seems-flavor big as the beans!”