Commercial for Nescafe instant coffee; a man awakes and prepares for her day, including spinning a globe in his house and reviewing a binder and having a cup of Nescafe instant coffee; he then is walking alongside his copilot to their airliner; jingle: “Day’s just begun, work to be done-things to be won, get yourself up! For the Nescafe, here comes the day, with your part to play, get yourself up! It’s big as it seems, flavor big as the beans! Get yourself up! Get yourself up, up with Nescafe! Big as it seems-flavor big as the beans!”