General Electric Marketing Research in Louisville Kentucky. Woman continues to test out machines by moving clothing around from the washer to the dryer. The man asks the woman some questions and writes down some notes. The woman that is helping with the research walks up to a house in a suburban neighborhood. She rings the door bell and is let inside by a four year old little boy. When let inside the woman starts talking with a house wife. The house wife offers her a seat and they both sit down. The woman starts asking the housewife questions and records the answers on a paper.