A dog-like Levi’s logo attached to a chain leash bounces up and down at the front door of a house. The shot is from the perspective of someone walking the logo. The logo walks out of the front door and down a tree-lined, spectral walkway where ghostly people walk back and forth. The logo walks up to an old prospector crouched next to a fire hydrant. The logo continues past kids wearing blue jeans and riding skateboards, women holding windows and men playing on a giant calculator. Shot of a CGI walkway lined by bubbles. CGI jeans float about and produce images of clothing. A cloud of Levi’s logos form a larger logo and a tag line appears.