High angle shot of a large parade. A young boy, a woman and a man lean out of an apartment window cheering, waving and releasing streams of toilet paper into the crowd. Zoom in shot of a man and woman riding in a convertible through the parade. The woman in the car grabs a stream of toilet paper that was dropped into the crowd by the little boy. The man, woman and boy react excitedly. The woman in the car touches and feels the toilet paper and hands it to her husband to feel. To waves the toilet paper above her head and releases it into the crowd. The final shot is of the toilet paper landing amongst Scottex toilet paper and tissues as a voice over mentions the brand in French.