Commercial for Crisco vegetable shortening; a woman and her daughter sit at the kitchen table; the woman says: “Oh--I was embarrassed for both of us! I was showing my daughter’s friends how to bake...”; scene flashes back to the kitchen; one of her daughter’s friends ask, “how come my pie crust isn’t flakier?”; woman’s voiceover: “some teacher! To save a little money, instead of Crisco, I bought a cheaper shortening. It wasn’t all vegetable like Crisco, so the crust wasn’t as flaky!”; male voiceover: “ladies who’ve learned trust digestible, all vegetable Crisco to make pie crusts flakier!”; daughter exclaims, “MMM: that’s flaky!”; woman replies, “we ALL learned a lesson!” as both eat their slices of pie; male voiceover: ladies who’ve learned know Crisco’s worth the difference ‘cause you can taste the difference!”