13172_10045_crisco
1970s
Advertisement for Crisco vegetable shortening. Shot of blonde woman in glasses in front of barn with a windmill. Woman/narrator says: "Hi, we came West to ask who's the best cook in Greeley County, Kansas." Words: "Who's the best cook in Greeley County, Kansas?" appear in shot. Shot of same woman in kitchen with an older woman/mother and her two daughters. Blonde narrator says, "We found a whole family of them!" and introduces them. Young girl opens book of cooking award ribbons. Shot of blond narrator and older woman standing by stove with Crisco shortening on it. Shot of older woman's face as she explains, "Crisco fried foods don't taste greasy." Shot of blonde narrator picking up Crisco and holding it up to audience. CU of Crisco can with words "Digestible fried foods that don't taste greasy." Shot of older woman's face, saying, "And that's important." Shot of spoon going into can of Crisco vegetable shortening. Shot of one of the daughters explaining the benefits of Crisco. Shot of fryer with words, "Protection against greasy taste." Shot of youngest daughter saying, "Like mom taught us, we always use Crisco." Another shot of older woman talking about fried foods not tasting greasy. Shot of french fries on plate with words, "Digestible fried foods that don't greasy" again. Shot of blonde narrator holding up Crisco in kitchen while young girls eat french fries from plate.