Commercial for Crisco vegetable shortening; a couple sit at the picnic table; the woman says: “Oh--I wanted to hide in the woods! We were camping with friends...”; scene flashes back to the campsite; the man comes up to the wife as she exits the RV and says that the fried chicken is greasy; woman’s voiceover: “I tried to save a little money! Instead of Crisco, I bought a cheaper shortening. It wasn’t all vegetable like Crisco, so my fried chicken tasted greasy!”; male voiceover: “ladies who’ve learned trust digestible, all vegetable Crisco to make fried chicken less greasy!”; husband exclaims, “great! Sure doesn’t taste greasy!”; woman replies, “I won’t switch again!” as both eat their fried chicken; male voiceover: ladies who’ve learned know Crisco’s worth the difference ‘cause you can taste the difference!”