13160_13319_pabst_light1
1970s
Commercial for Pabst Extra Light beer; man in busy bar gets attention of the crowd via clinking his glass and talks about Pabst Extra Light beer: “Question: who’s drinking light beer? (many beer glasses shoot into the air, and many people cheer in agreement) Fact is, Pabst Extra Light gives you more reason than ever! Fact: Pabst Extra Light is the first naturally brewed light beer with half the calories of our regular beer (banner on scene of PEL being poured into glass for effect), and that’s far less filling! Fact: natural brewing with no artificial ingredients makes it pure beer drinking pleasure! Pabst Extra Light: half the calories, all the taste, naturally! (man, at this point, inserts himself between a man and blonde woman sitting at the bar) And those... are the facts!”