13160_13329_joseph_schlitz11
1970s
Color
Commercial for Schlitz beer; begins with a softball team in the dugout, and the coach pointing at one guy to be the pinch hitter; he gets to the plate and hits a blooper, and is able to avoid a tag all the way home; male voiceover: “some things you just know are right! Like Schlitz, because you never lose taste for quality!”; ends with a shot of a bucket full of Schlitz, and song: “There’s just one word for beer, and you know it!”