Film taken in a Batten, Barton, Durstine & Osborn Inc. Advertising office setting with people dressed in business attire. A large group of women are gathered around a desk, watching as a man unfolds a pair of pantyhose and seems to give a presentation on them. Shot of a sign with name brands logos all over it: Cream of Wheat, Scotch Cellophane Tape, Northrup King, Berwind Brquets, Puddlers, etc. Man uses flipchart to give a presentation to a small group of men in his office. Men look at empty, topless Spic cans, covered in various labels, sitting in a row on a desk. One of the men holds a can for closer inspection. Another group of men, and one woman, look at Spic print ad drafts. Another group looks at a Pyequick box and pie pans with labels in bottoms. One of the men starts sketching. Another group brainstorms as they look at a print ad draft. A pair of men at a drafting table look at another print ad as one of the men points to parts of it. Shot of a “Vine Str. <- 1600 N.” street sign. Then shot of street busy with traffic and pedestrians.