A male announcer talks about wearing seatbelts as a new fashion trend over images of people wearing seatbelts in non-traditional was such as hat band, waist belts, garter belt, earrings, wristwatches, and suspenders. A magician demonstrates the ease of getting out of a seatbelt. A man puts an “I'm belted” bumper sticker on a car, and is kissed by a young woman.