Video URL


13184_UM_9428_commercials28

1960s
B&W

Two commercials are shown. The first one is for Borax soap. Ronald Regan addresses the soap to the viewers and explains how its very effective. He takes the label off and puts it on the sink counter. Footage of someone painting, planting flowers, fixing a greasy engine and waxing shoes is shown to emphasize that the soap can clean any hands. The next commercial is for Philip Morris brand cigarettes. A kid yells, "Call for a Philip Morris", and a lady lights a cigarette. A man notices that it's the woman's last cigarette. She walks over to the wall, takes a painting off the wall and reveals a safe. In the safe is a carton of cigarettes. They explains that it's not strange to keep them in a safe because they're precious. The man then encourages the viewers to buy cigarettes by the carton.