Commercial for Puffs facial tissue; a mother thinks that she would be able to get away with putting a box of bargain facial tissue in her tissue box cover instead of a box of Puffs; both the father and daughter ask, in individual instances, “where’s the Puffs?” when they use the bargain brand; back to the mother: “it pays to buy Puffs! They’re so much softer, less irritating! That’s the value my family notices!”; the daughter walks in and is handed a Puffs, which she sneezes into and says, “hey: soft! These are Puffs!”; end shot of a box of Puffs and male voiceover: “Puffs: the softest is the better buy!”