13160_13328_secret1
1970s
Two commercials for Secret roll-on deodorant; in the first commercial, a couple has arrived at a cabin, and the husband complains about all the stuff that the wife brought when they should be roughing it, including her Secret roll-on deodorant; the wife says that she needs her Secret because it is strong, so the husband thinks he can use it; however, she has him smell the deodorant and understands; cut to shot of Secret deodorant and banner: “Strong enough for a man... but made for a woman!”: ends with the wife sitting next to the husband, who’s watching television, and disputes his claim of roughing it; however, he says it’s black and white!; second commercial begins with a pregnant woman and her husband, who is fretting over preparing to go to the hospital and not feeling well; he looks through the luggage to make sure everything’s there, and when he checks off antiperspirant, she says that she’d rather have her Secret roll-on instead of her aerosol can; he doesn’t think there’s much of a difference, but she says that it’s stronger than the other; he wants to sample it, but she replies that it’s for women and has him smell it; suddenly, she stops and says that it’s time to go to the hospital, which makes him not feel well; end shot with the Secret roll on and banner: improved Secret roll on: proven to keep you drier!