Commercial for Schlitz beer; begins with a group of people finding the right place to set up their picnic spot on the beach; after a while, it’s finally discovered, and they proceed to do a clam bake; male voiceover: “a clam bake, good friends, and great beer! Schlitz: ‘cause you never lose your taste in quality!’; a woman asks the guy who found the spot how he knew, and he says that, “when one coughs, that gives them all away!”; the woman is incredulous, but he is being serious; “there’s only one word for beer, and you know it!” sings the end credits.