13160_13329_joseph_schlitz7
1970s
Commercial for Schlitz beer; begins with two men at a bar guessing what the next woman who walks through the door will look like; the bartender chimes in that she will be blonde, and sure enough, the door opens and a blonde walks in; the two men can’t believe their eyes, but then the bartender says that she’s taking over the night shift; male voiceover: “some things you know are right, like Schlitz! We brew it that way because ‘cause you never lose your taste for quality!”; woman, now tending bar, asks, “so what’s the word, guys?”, and they raise their glasses and say, “hi, beautiful!”; “there’s only one word for beer, and you know it!” sings the end credits.